After the successful 2013 launch of HOY bikes, Britain’s most decorated Olympian Sir Chris Hoy, has teamed with start-up success story Vulpine to create a new cycling apparel brand in HOY Vulpine.

Vulpine will apply its expertise in design, innovation and attention to detail, whilst the HOY brand reflects the key attributes of the cycling legend himself: performance, quality and aspiration.  Sir Chris and Vulpine combined, bring more than 30 years cycling experience to the venture, spanning all disciplines from road, track, BMX, mountain biking and everything in-between.

Details of the first release, which is due to launch Spring/Summer 2015, will be announced later this year.  Accessible quality, style and performance proving to be the core considerations for both Vulpine’s designers and Sir Chris, as the initial range takes shape.

Sir Chris Hoy said, “I am thrilled to be working alongside Vulpine.  My aim was always to grow the brand, creating a HOY clothing range that excites cyclists and that I truly believe in, and Vulpine do just that.

Both brands are obsessive about inclusivity, ensuring that all cyclists of all genres, ages and abilities feel welcome.  The designs we’re working through at the moment are absolutely a range of apparel designed by cyclists for cyclists.”

Vulpine founder Nick Hussey is delighted to be working with the HOY brand and with Sir Chris in particular.  “We’ve been in discussions with Chris since late last year.  Very quickly we realised that both brands’ attitudes to cycling as a whole overlap extremely closely.  Neither of us are in it merely to make ‘stuff’.  It all had to mean something.  Chris wanted to work with a brand he could identify with and trust, and I’m beyond thrilled that he chose us.  We both want to make cycling clothing people WANT to wear, not feel they HAVE to!”