Nissan, the Official Automotive Partner of the British Olympic Association (BOA) and British Paralympic Associations (BPA), has signed me as a Brand Ambassador on the Road to Rio 2016.
I’m going to be driving a Nissan GT-R NISMO GT3 car in this year’s British GT Championship. The ultimate goal of the programme will be competing with Nissan in 2016 at the Le Mans 24 Hours – the world’s most famous endurance race.
When we sat down to discuss the relationship, we talked about how we could make things a two-way street. When I learned what had been achieved through Nissan’s Driver Development Programme I was keen to take my enthusiasm for motorsport to the next level. This won’t be easy – but I could not turn down the chance to give it a go. My ultimate ambition is to race at Le Mans. That is the dream, but I’m taking this one step at a time.
Nissan GB Marketing Director, Guillaume Masurel said: “At Nissan, we always do things differently. As Britain’s biggest vehicle manufacturer, we are proud to commit our support for both the British Olympic Association and British Paralympic Association on the road to success in Rio 2016. Through our #uniteandexcite campaign we will be giving fans exclusive access to our team of athletes and showcasing their stories and preparation as we count down to Rio 2016.
“Now we can offer another new story, which is a further demonstration of Nissan’s innovative thinking. We will be supporting the new talent and new technology through our partnership with BOA and BPA but in this case the new talent happens to be Britain’s most successful Olympian. Sir Chris has already shown that he is a very capable driver and by combining our expertise in driver development, a great car and an experienced team with his natural ability, drive and determination, this will be a fascinating journey.”
I’ll be racing for the experienced Nissan GT Academy Team RJN. NISMO Athlete Alex Buncombe, who has helped all of the GT Academy graduates transition from gamer-to-racer, will be partnering me in the Nissan GT-R NISMO GT3 for the majority of the season’s seven race weekends.
The 2014 British GT Championship gets underway on Easter weekend (19-21 April) at Cheshire’s Oulton Park circuit.