Pure Gym has today announced that Sir Chris Hoy has invested in the business and is set to partner with the group as a special adviser.

In his new role, Sir Chris will act as an ambassador for the brand and will be advising Pure Gym on the ways in which they can continue to enhance the overall customer experience, and how they can support members as they strive to be more active and to achieve their individual goals. He will also be acting as a consultant to the business on potential new Pure Gym products and services.

For further information and to read the full announcement, go to the Pure Gym website or Pure Gym blog